Autism Awareness on Cereal Box

The Kellogg company and the organization Autism Speaks have banned together for an autism awareness campaign that will begin in the month of June and run for the Summer.

Starting in June and running throughout the Summer, Kellogg will place information regarding autism on the side panel of Rice Krispie boxes. The information on the boxes will discuss the prevalence of autism (1-166 children are diagnosed with autism), the early warning signs and encourage parents to talk with their pediatrician if they have any concerns regarding their children's development.

Kellogg has a history of placing important health information on their cereal boxes and the advertising agency BBDO did the work pro bono.

Autism Speaks and the National Alliance for Autism Research (NAAR) have recently combined their operations to focus on raising more public awareness and money for further research.

For more information about the Kellogg's Rice Krispies autism awareness initiative go here and here.